Apollo Cancer Centres Turns Chocolates into Health Reminders with ‘Check-Olate’—A Sweet Pause That Could Save Your Life
A treat that’s more than just a chocolate, reminding every woman to take a moment for herself. Mumbai: This Breast Cancer Awareness Month, Apollo Cancer Centres (ACCs) has launched a unique initiative that blends indulgence with awareness through ‘Check-Olate’, a sweet treat that carries an even sweeter reminder: take a moment for yourself. According to GLOBOCAN, breast cancer remains the leading cause of cancer incidence and mortality among Indian women, accounting for 13.5% of all new cancer cases and 10.6% of total cancer deaths. Despite this growing burden, screening rates remain alarmingly low, with only 1.6% of women aged 30–69 years having ever undergone screening (NCBI). Recognising the urgent need for greater awareness and proactive prevention, ACCs aims to normalise self-care through Check-Olate and empower women to make breast self-examination a monthly ritual, helping them take charge of their health early. Dr. Preetha Reddy, Executive Vice Chairpers...